Value for people. Growth for companies.

We activate the potential of data. For every person and every company, respecting what makes each of them unique. We've been doing it since it seemed impossible, and today, with agentic AI and the European data regulations, our tools have immense capabilities.

We build concrete opportunities for all and for each, at scale First in Europe · since 2018

For companies For people

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Hanging filament bulbs, only one lit: the insight that comes before the others

Over time…

We saw it, and practised it, when it seemed impossible

From day one, Hoda has pursued a precise goal: building data-driven tools for companies and for people, tailoring them to each one. A challenge that seemed hopeless. Yet today, thanks to data and digital tools, it can be won — generating value for people and growth for companies.

We have always seen companies and citizens as parties destined to talk to each other about data. We built tools and original know-how for every player, and today, with agentic AI and the European regulations, our tools have gained huge capabilities. And we're still the ones building them.

The vision

First to build it

In 2018, by creating Weople, Hoda built before anyone else what European regulations, starting with the GDPR, went on to establish as a right: the ability for citizens to obtain a copy of their data and benefit from it. We never stopped creating and innovating in this direction, ahead of events — often misunderstood, and even opposed. But we got there: the world went in the direction we had imagined. Today Hoda is a European operator accredited to the data portability APIs of Google, Amazon, Facebook and Instagram, with more Gatekeepers coming soon.

At the same time, we created Wekosmos for companies: a large single-source database, the first to represent, all together, every field of people's activity, online and offline. Wekosmos, with its suite of operational tools, makes it possible to understand consumers and markets in depth, from every angle, and to take marketing and communication decisions better suited to today's social change — fast and highly distinctive.

A child with a telescope: seeing far ahead, before the others

“companies and people: each must draw from data the right value, with respect for privacy and for the needs of each”

It's what we have practised from day one

Today

Hoda today

In one sentence: Hoda helps companies and people take the lead in the market. We are the first in Europe to move in this direction with concrete tools, created and customised by us for both sides. At the centre of it all: data, and what companies and people can gain from it, each for their own benefit.

We are AI-based, but we don't develop a proprietary AI: we use the best AI available and programme it, within custom architectures, to serve companies' marketing and individual citizens.

Two children on two go-karts side by side, each winning their own race

Two wins, no rivalry.

We don't use the military language of marketing, full of targets to aim at and hit, of conquests and battle rhetoric. Companies and people have different purposes, and we keep them distinct: companies need to grow, people need to matter. They have one thing in common: data, and the craft of building tools on it. To companies, Hoda can portray people and opportunities, giving them new tools for growth; to people, it can explain data and how it can benefit them, giving them extremely easy tools to obtain and use it.

The principle

Two wins, one craft

Hoda's tools give companies growth, and give people power. They are two distinct wins, with needs and ways of working that we know how to translate into data-driven tools for both players

The companies' win

You grow

Deeper market knowledge, innovative relationships with customers — granular and continuous — more business. It's marketing applied to everyday life and to the individual: the company talking every day with each of its customers, current and potential. Without the data ever leaving its control

The people's win

You matter

The power of your own data: being aware of it, protecting yourself, having more choice, more quality, more selection, better deals and more bargaining power. Our tools take care of it; the person is served and at ease. No personal data ever leaves their control. It's the person who decides

From here on, two paths

What we offer

Two main paths

Explore what we offer companies and people

For companies

Three tools

Give each of your company's customers a personal agent, understand markets and people in depth, bring market segments into your planning systems

AI agents that become the customer's digital twin: they help with choices and carry the company's marketing goals. →

On-premiseWhite labelYou're in charge

The innovative “Large Database” for research and strategic analysis: 20,000 cases, 300,000 information fields. Wekosmos AI is coming, ever easier to integrate into company systems →

Take the market segments you define in Wekosmos into your marketing tools — CRM, CDP, DMP, planning. From strategy to action. →

Go to the companies section

For people

The power of your data, in your hands

The bank for your data, already today — and tomorrow, the AI agent we're building to work for you alone.

The bank for your data. With a single authorisation, you deposit in a protected vault a copy of the data that the internet giants — Google, Amazon, Facebook, Instagram and other companies — hold about you. And you put it to work: security, services and opportunities. →

Weople is evolving: the new app will have Angel inside, at your service — a personal AI agent that works only for you, that you'll train automatically on your data, and that will act to support you, save you money and protect you. We've already built and tested a working prototype, with the support of leading partners we'll move to extended trials in spring 2027. →

It's protectedIt helps youIt brings you value

Go to the people section Apply to be a Weople³ tester

Timeline

The moments that chart Hoda's course, in Italy and in Europe

2020

The Italian authorities point to Weople as a “positive example for Europe” in their joint guidelines on Big Data.

2023

Antitrust victory over Google: automatic data portability for Weople users.

2025-26

First European operator accredited to the data portability APIs of Google, Amazon, Facebook and Instagram; beta developer for Europe, appointed by Meta.

Today

Custom services for companies and people. We build digital twins for every user: proactive assistants that train on the person's data, help them know and understand it, support them in protecting their privacy and in finding the purchasing opportunities that matter most to them, on the best terms. And protect them. We're developing and testing major innovations, with the support of leading partners.

For companies · the next step

Tell us your goal: we'll show you how our offer, customised for you, works — without Hoda ever accessing your data or your users'.

Let's talk

Drop us a couple of lines about your goal: we'll come back with a proposal for a meeting.