More value from data, for companies and for their customers
For companies

More value from data.
For you and for your customers.

Hoda is a new kind of data intermediary: it builds trust between consumers and companies, and creates relationships and opportunities through data — a ground that is all too often a place of friction and constraint instead. It's our way of working, and it's our innovations, built to measure for each company and its customers, on a deep and recognised expertise in the GDPR and in every European data regulation that followed.

Hoda for companies

The value of data is created by involving people

Companies have growing needs for data, and for using it to the full in their strategies and actions. Within a binding regulatory framework. Hoda turns this scenario into an advantage: we give companies more knowledge and new opportunities for customer relationships, granular and continuous. All through data and new technologies. These are the new paths to building trust and business.

Our approach is unique in Europe: we hold vast amounts of data that tell the story of people's lives and choices, both digital and “traditional”. From all of this we build the best anonymous, single-source database available, ready to be integrated into company systems. At the same time, we provide innovative agentic marketing tools for the company's own consumer-customers.

The three main services for companies: explore them below.

01Agentic one-to-one marketingFrom audience to relationship: white_agent, an agent for each of your customers.→ 02Market knowledgeWekosmos and Lifekosmos: the Large Database and the proprietary panel. The new Wekosmos AI is coming.→ 03Data integration and activationDotconn Engine: your consumer segments, in your communication and activation systems.→
A man with a megaphone in front of a wall: the same message for everyone
Agentic one-to-one marketing

From segments to individual relationships

Classic marketing treats customer communities as aggregate segments, as advertising audiences. The AI era allows far more: the community is valued one to one, and becomes a personal relationship — of service, of trust. For the first time, the company is present at the level of the individual, and at that level it provides services, guides choices, reassures and protects each single customer. In practice, it warms trust and, as a result, grows business. This isn't just AI-powered customer care: it's a radical change in how the digital company-customer relationship is understood. It's agentic one-to-one marketing, the most advanced kind.

What Hoda offers

An agent for each of your customers

We design and build AI agents personalised to the individual user: they become your customer's digital twin, through the data you hold and enrich. They help the customer make choices; at the same time, every day, they carry your values and your promotional and marketing goals. It's a double mandate for the agent, managed and balanced from a control console you run: the good of the company and the good of its customer, together. It's a new path for marketing: millions of personal agents, one for each customer. Never done before by anyone.

For the company

Business and values nurtured and delivered in a targeted, granular way, every day, at every moment, with a higher ROI. A personal relationship that strengthens over time, becoming loyalty — close and structural.

For its customer

An agent that knows them and assists them every day: it provides service, information, a selection of opportunities, guidance, savings; it helps, simplifies and reminds. A real, additional advantage. A “twin”, recognisable as such, living inside the company's app. In this way, the boundaries between company and customer become softer, more intertwined. A marketing leap of extraordinary significance

The white_agent package — the Hoda formula

On-premise

Everything happens inside your systems, with several layers that make every process secure and cost-effective: the agent lives and works within your infrastructure, and your data never leaves it. The same goes for the control console, which tells the agents what to do and how. That console is coordinated by an orchestration console, which analyses metadata only (on quality, opportunities, behaviour, mandate, goals...) and tells the control console where to go. The system is therefore day-to-day and flexible: it never releases data outside, and puts everything to work inside.

White label

It's your app, in your voice: the customer sees only your brand. White_agent is Hoda's project name, which you can rename as you wish.

You in control

Goals, promotions, calibration, tone... everything comes from your team; actions and goals are carried through your control console. Hoda provides, maintains and improves the tools, and works with you on the orchestration console — the highest layer, which sees only metadata — to develop it, to check and keep the whole system efficient, and to help you steer the underlying processes as well as possible. Hoda is therefore backstage, never inside the company's data or the user's.

We have a fully working prototype, with its first industrial applications. Get in touch and let's explore together how to customise it all for your business and marketing needs.
Market knowledge

The statistical — and therefore anonymous — “Large Database”: highly innovative and constantly evolving

An archive card index: the information assets of Wekosmos

A modern, innovative knowledge system: 20,000 cases and around 300,000 information fields, updated regularly and also on demand, according to your needs. Objective digital data — from the archives of the large digital companies, through API connections — is combined with surveys, in mixed mode: characteristics, attitudes, behaviour, consumption and media exposure — digital and traditional — aligned with the media currencies.

Unique in terms of data collection, completeness, integration and full visibility of online and offline behaviour, Wekosmos is the ideal tool for analysing any market in depth, segmenting it and underpinning your strategic decisions.

Wekosmos is online: you can access it from any browser, with nothing to install. And every client has their own database, a dedicated version with custom-built, exclusive variables, to be cross-analysed with the entire body of information.

The information assets

Twenty-four+ macro-areas, hundreds of sub-areas: an entire market

Socio-demographics Psycho-behavioural descriptors Interests Time use and leisure Political and social opinion Shopping, consumption and eCommerce Brand experience, relation and advocacy Points of sale Food and drink Health Sport Beauty Clothing Technology Travel and holidays Mobility Home care, energy and appliances Pets Finance Children Media Streaming Social network tags and digital advertising Advertising

Every area can be cross-analysed with all the others. And every client can add their own variables, which remain exclusively theirs.

Lifekosmos

The proprietary panel, always on (when Wekosmos isn't enough)

Connected to Wekosmos is Lifekosmos, the proprietary panel that can be questioned at any time: ad hoc in-depth studies on specific topics for the individual client, new targeted information, stable integration of whole sections of the Wekosmos database. The panel's answers flow into Wekosmos within a few days and are immediately made available to the client — exclusively — for cross-analysis with the entire body of information.

Ask and reason together, rather than process

The interface for querying and processing data is evolving from classic software into a conversational AI interface. The positive implications are many, and they take the user a great leap forward: querying Wekosmos with the ease, richness and flexibility of use typical of Artificial Intelligence. Data can also be exported and integrated into the AI processes already running in the company.

Coming: October 2026
01The homepage and the pre-set analyses
Wekosmos AI — the opening page with the ready-made types of analysis
02Talk to me and ask me whatever you want — I'll handle the whole variable tree
Wekosmos AI — the tree of variables beside the conversation
03Two approaches: Do it for me, or Build it with me
Wekosmos AI — the choice between the independent path and the guided one

Get a preview of Wekosmos AI

Leave us your details: we'll show you Wekosmos AI in a preview session dedicated to you, on your own topics.

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Data integration and activation

Your targets, in your systems

A software machine created by Hoda and dedicated to integrating and activating statistical data: it transfers segments and attributes, through highly sophisticated probabilistic algorithms, from Wekosmos to the client's data platforms — DMP, CMP, CRM, CDP, planning tools — maintaining maximum consistency between the strategic segment and the planned one.

Dotconn Engine already runs on an AI platform, which makes it even easier to integrate and more flexible: faster connections to your systems, continuous adaptation to the evolving data ecosystem, new automations. Extremely simple to use, accessed with an ID and password, it is constantly managed and updated by Hoda.

Two toy robots: the machine that connects the data
The next step

Three services, one craft: growing your company with data.

Knowing markets in depth, reaching and helping your customers within your own systems, giving each of them a personal agent: Wekosmos, Dotconn Engine and white_agent work towards the same result — value for you and for your customers, with your data always staying with you. Tell us your goal.

Let's talk

Drop us a couple of lines about your goal: we'll come back with a proposal for a meeting.

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HODA SpA · Via Enrico Pestalozzi 10, 20143 Milano · info@hoda.digital