The only comprehensive solution to valorize communities and data in the modern legal environment:
Companies have growing needs of data, but regulations make data generation and usage more and more difficult and dangerous
The old habit of using People’s data behind their back is no longer an option
weCore by Hoda is a win-win solution that creates value for Companies, People and other stakeholders
It’s a white-label platform that empowers context-specific apps/sites transforming them in new media channels whose value is shared between the app publisher Company and its Users
weCore is the result of all our experience and tools developed over the years
Benefits of our win-win platform:
For the Client Company as the App Publisher:
More data more efficient; user respect, engagement and loyalty; new revenue streams from ADs/e-commerce; top and future-proof legal compliance; new balance assets (the media channel, ESG activities)
For app Users:
Data ownership and control; innovative and revolutionary opportunities of reward and value for participating in the new Data Economy and ADs play
For Advertisers:
New big and qualified audiences; data-driven addressability
For any possible Relying Partner:
Easy creation or enlargement of a business-network; new opportunities of value and personalization; no fraud
User journey:
weCore means:
White label
Full customization
Modular application
Full service (frontend, backend, infrastructure, data efficiency, ADs sales support, …)
Super-easy and low-cost tech integration with existing apps
User journey:
weCore means:
White label
Full customization
Modular application
Full service (frontend, backend, infrastructure, data efficiency, ADs sales support, …)
Super-easy and low-cost tech integration with existing apps
A new-generation statistical database for data intelligence and segmentation
A large representative database that organizes data in a statistical intelligent and operative system
A rich informative tool, with web-based and user-friendly interfaces, unique for data collection, for completeness and integration of online and offline behaviours
Flexible and integrable with custom information, it is strongly devoted to action: from target strategy to activation and viceversa, with continuous fine-tunings thanks to machine learning processes. Wekosmos is the fundamental data enrichment and integration agent of weCore
Data categories:
wekosmos means:
About 300.000 fields of information
A new generation of behavioural and attitudinal Big Data, both digital and non digital
Including attributes, attitudes, purchases spending behaviour, classic and digital media exposure
Media exposure data aligned to media currencies
Data interconnection and convergence system
Flexibility and customization of data and outputs
Ready to use, scalable and accessible through secure and personalized web interfaces
Data categories:
wekosmos means:
About 300.000 fields of information
A new generation of behavioural and attitudinal Big Data, both digital and non digital
Including attributes, attitudes, purchases spending behaviour, classic and digital media exposure
Media exposure data aligned to media currencies
Data interconnection and convergence system
Flexibility and customization of data and outputs
Ready to use, scalable and accessible through secure and personalized web interfaces
Data integration and activation
A software machine devoted to statistical data integration and data activation. It is customised and integrated within the client’s data ecosystem: DMP, CMP, CRM, CDP, Planning Tools,… It’s also the server which addresses opportunities -ADs, e-commerce, incentives, services, …- to weCore community members.
Thanks to Dotconn Engine algorithms the client gets the maximum consistency between the strategic target and the planned target
Customer interface:
Dotconn Engine means :
A software machine that makes data integration and data activation possible via connective algorithms generation
It’s able to transfer targets and attributes, via probabilistic algorithms, from wekosmos to client’s data platforms
Extremely user friendly, it is constantly managed and updated by Hoda following the evolution of client’s data ecosystem and needs.
Customer interface:
Dotconn Engine means :
A software machine that makes data integration and data activation possible via connective algorithms generation
It’s able to transfer targets and attributes, via probabilistic algorithms, from wekosmos to client’s data platforms
Extremely user friendly, it is constantly managed and updated by Hoda following the evolution of client’s data ecosystem and needs.
Why Hoda:
HODA has a deep and recognized expertise in GDPR and subsequent European data regulations and operates to make them operative: we act as a new kind of data intermediary which seeks to increase trust between consumers and companies in the new Data Economy sector as defined by EU27. Furthermore, we increase data availability and value for both consumers and companies. All our products and services are conceived to achieve these goals
Credits & Tractions:
- The three Italian Authorities -Antitrust, Communications and Privacy- in a joint guideline on Big Data (February 2020), wrote that Weople, by Hoda, “can be a positive example for Europe, which can act as a consumer empowerment tool”
- Hoda won a dispute against Google, at the Antitrust Authority (resolution 30736, 18th July 2023) for abuse of dominant position: Google must now make data portability available for Weople users through a specific technology
- Thanks to the European Digital Markets Act (March 2024), Hoda has already been accredited to use data portability APIs from gatekeepers like Google, Amazon, Meta, and TikTok
- Hoda won a grant from the GRINS Foundation, composed of many Universities and Companies. Hoda plays an important role here by providing a data management app to facilitate user’s inclusion and participation into the GRINS activities: Hoda’s app makes people able to act data access and to allow data integration into the GRINS platform. The same app allows users to receive back data-driven services, credentials and opportunities generated by the GRINS platform itself
- Hoda is already integrating weCore into very large digital communities of some leading companies. Meanwhile, Hoda continues to serve important players in the communication and publishing sector
Do you want to know more?
Fill out the form below, and you will be contacted