About us
HODA is an innovative startup born of the virtuous encounter between new intelligence and the intelligence of many years of experience: a powerful marriage of new social trends, innovative technology and thorough knowledge of the market, its processes and its demands in terms of marketing and communication.
Mission
In a world of digital data and disintermediation, we need to work constructively to build a new relationship between people and businesses that’s truly virtuous and based on equality. However, there’s only one possible starting point for this: respect and valorization for individuals. HODA’s aim is to change the rules of the game and facilitate the removal of intermediaries between firm and consumer, by creating tools to support a new relationship that can generate value for both.
Approach
- payback on the value of data
- privacy and data protection
- activation of rights
- personalized communication, services and offers
- holistic knowledge of individuals
- short chain between business and consumer
- one-to-one mass marketing
- targeted communication without waste
- transparency in KPIs and costs
Approach
HODA is a winning model for individuals and firms alike, because it generates value for both by creating a dialogue that’s authentic, personalized and based on the new laws governing data protection and privacy.
For People:
- payback on the value of data
- privacy and data protection
- activation of rights
- personalized communication, services and offers
For Firms:
- holistic knowledge of individuals
- short chain between business and consumer
- one-to-one mass marketing
- targeted communication without waste
- transparency in KPIs and costs